hannah drum
liz ramsey
caylie merritt
tyrees mosely
sarah salmon
maya stewart
2025, Digital Inkjet Prints ,
100 framed
4” x 6” prints
Pavlovian theory suggests a subject learns to associate neutral stimuli with specific responses through repeated exposure. False consciousness suggests institutional processes attempt to mislead members
of the working class into believing an outlook that is directly against their best interests.
My name is Evan Bruce, and I have an internal battle between my finances, my comfort, my work, and my community. Each has its own requests, and I can only appease one at a time. Motivated by the rise of what is known as “treat culture” (a new form of retail therapy), and theories involving capitalism and community, I have produced “Treat Tracking”. Capitalism’s natural force is often only recognised by those that face it directly.
Naturally the wealthy consume “treats”, an item of comfort, once comfort is lost, only then they become a more political person. On the other hand, the poor and overworked strive for the comfort that a treat provides, rather than seeking community that provides comfort. The poor are responding to stimuli that capitalism presents over everything.
I believe this is important to stay aware of in order to not lose community and empathy for others experiencing financial struggle. Be aware.